IBM Software White Paper: Data-driven healthcare organizations use big data analytics for big gains

The global healthcare industry is under significant pressure to reduce costs and more efficiently manage resources while improving patient care. In addition, rising rates of chronic disease, aging populations, changing consumer expectations about how they want to purchase and receive care, and increasing access to social media and mobile technologies are transforming the way healthcare is obtained and delivered. Payment models and healthcare systems in many countries are also evolving from a fee-for-service approach to an outcomes-based or accountable-care approach that requires access to more accurate data to document and track results.

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